CORALIE, PROUD MAMMA
VERSATILE is above all my story: as ordinary as it is unique.
That of a young graduate who, during a pandemic, hesitated between looking for a job or creating one.
A specialized background: graduated from the École Supérieure du Parfum in 2019 in Paris, I have carried out around ten experiences in the industry.
I should have built a career in marketing within a large luxury group.
Finally, I changed my mind.
Coralie Frébourg, founder VERSATILE PARIS
IT'S A MATCH !
Two months after the crazy idea of starting our own business, life led us to the FLAIR laboratory, an independent perfume design studio.
We fell in love with the perfumers Amélie Bourgeois, Anne-Sophie Behaghel, Camille Chemardin and Elia Chiche.
Together, we will imagine and compose a simpler, more sensorial, powerful and transparent perfumery.
After 10 months of hard work on the concept, choosing packaging and suppliers, defining the offer and the concept, Versatile was finally ready to see the light of day.
Our first original collection, composed of 5 Extraits de Parfum, was inspired by moments in life.
ONE YEAR LATER
A summary of our first results:
6 alcohol-free perfume extracts (a new one to be launched in June 2022)
3 limited edition scented candles
100 retailers in 12 countries
5 trade shows and pop-ups
A growing team
Our first round of funding to industrialise all our production
Our first offices in Paris
Seen in Vogue, Elle, Marie Claire, M le monde, Le Figaro, Biba...
FROM TINDER TO ASSOCIATES
After a successful date on Tinder over 5 years ago, it was (finally) time for Pierre, an IT and digital specialist with a business and strategic mind, but above all a co-founder who has been in the background until now, to officially join the adventure!
TWO YEARS LATER
Our second review in a nutshell:
8 alcohol-free perfume extracts
1 book on perfume
More than 30,000 fragrances sold
200 retailers in 30 countries
A team that's still growing!
Around fifteen trade shows, events and pop-ups
SEEN in Vogue, Forbes, Harper's Bazaar, Elle, Marie Claire, M le monde, Le Figaro, Biba...
WHAT'S NEXT ?
2024 is going to be an intense, powerful year, full of exciting and challenging projects. It's a year we're looking forward to as much as we're fearing it, but we can't wait to continue writing this story with you, creating lots of great things for you.
A f*cking fabulous story, to be continued !