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JANUARY 2021
VERSATILE is first and foremost my story: as ordinary as it is singular.
The story of a 24-year-old graduate who, during a pandemic, was torn between looking for a job or creating one.
A specialized path: after graduating from the École Supérieure du Parfum in Paris in 2019, I gained experience in about ten roles across the industry and should have built a marketing career within a major luxury group.
In the end, in January 2021, I changed my mind.
Coralie Frébourg, founder of VERSATILE PARIS.
MARCH 2021
Two months after this crazy idea of becoming an entrepreneur, life led us to the FLAIR laboratory, an independent perfume creation studio.
It was love at first sight with the perfumers Amélie Bourgeois, Anne-Sophie Behaghel, Camille Chemardin and Elia Chiche.
Together, we would imagine and compose a simpler, sensory, powerful and transparent kind of perfumery.
OCTOBER 2021
After 10 months of hard work on the thinking, choosing packaging and suppliers, and defining the offer and the concept, that was it: Versatile was finally ready to see the light of day.
Our very first collection, made up of 5 Extraits de parfum, is inspired by life moments we all know.
OCTOBER 2022
Summary of our first year:
JUNE 2023
After a successful Tinder date over 5 years ago, it was (finally) time for Pierre, specialized in IT and digital, with a business and strategic mindset but above all, the shadow co-founder until now, to officially join the adventure!
OCTOBER 2023
Summary of our second year:
JANUARY 2024
Yes, it happens sometimes (often even): breakups. Pierre and Coralie separated for various reasons including the fact that Versatile took over the couple. Nevertheless, the two partners continue their journey together, we remain stronger, determined and united, chin up!
APRIL 2024
Since the very beginning, VERSATILE PARIS has offered alcohol-free perfumes. We've always stood somewhere between body care and niche perfumery. Always eager for new alternatives, we're proud to present our first 3 body care products, extending the sensory experience on your skin. 3 beauty essentials to take care of yourself. A whopping investment of over €150,000!
OCTOBER 2024
Summary of our third year:
APRIL 2025
As usual, going against industry trends, we decided to launch an even more accessible new range, slightly less concentrated but still terribly addictive! 3 Eaux de Parfum concentrated at 20%, still in roll-on format and alcohol-free.
OCTOBER 2025
Summary of our fourth year:
APRIL 2026
You dreamed of it? We did it.
5 years after launching our first alcohol-free roll-on perfumes, the brand is evolving but stays true to its DNA and values.
Requested since day one, Versatile is proud to present its first 6 Extraits de parfum in spray format: 5 inspired by our best-selling roll-ons and 1 spray exclusive.
2026, we're accelerating the brand's growth!
