OUR APPROACH

JANUARY 2021

VERSATILE is first and foremost my story: as ordinary as it is singular.
That of a 24-year-old graduate who during a pandemic, was torn between finding a job or creating one.
A specialized path: graduated from the École Supérieure du Parfum in 2019 in Paris, I completed about ten internships in major perfume and cosmetics groups.
Then one day, frustration gave way to ambition.

MARCH 2021

Two months after this crazy idea of starting a business, life led us to FLAIR laboratory, an independent perfume creation studio.

It was love at first sight with the perfumers Amélie Bourgeois, Anne-Sophie Behaghel, Camille Chemardin and Elia Chiche.

Together, we would imagine and develop our collections.

OCTOBER 2021

After 10 months of hard work on the concept, choosing packaging, suppliers, defining the offer, Versatile was finally ready to see the light of day.

Our first original collection, composed of 5 Extraits de parfum, is inspired by the everyday life moments we all know and love.

OCTOBER 2022

Summary of our first year:

• 6 alcohol-free Extraits de parfum (a new one launched in June 2022)
• 3 limited edition scented candles
• 100 retailers in 12 countries
• 5 trade shows and pop-ups
• A growing team
• A first fundraising round to industrialize
• Featured in Forbes, M le Monde, Challenges magazines

JUNE 2023

After a successful Tinder date over 5 years ago, it was (finally) time for Pierre, specialized in IT and digital, with a business and strategic mindset but above all, the shadow co-founder until now, to officially join the adventure!

OCTOBER 2023

Summary of our second year:

• 8 alcohol-free Extraits de parfum
• 1 book about perfume
• 30,000+ perfumes sold
• 200 retailers in 30 countries
• About fifteen trade shows, events, pop-ups
• Featured in Vogue, Forbes, Harper's Bazaar, Elle, Marie Claire, M le monde, Challenges

JANUARY 2024

Yes, it happens sometimes (often even): breakups. Pierre and Coralie separated for various reasons including the fact that Versatile took over the couple. Nevertheless, the two partners continue their journey together, we remain stronger, determined and united, chin up!

APRIL 2024

VERSATILE PARIS has offered alcohol-free perfumes since the beginning. We've always been between skincare and niche perfumery. In our drive for alternative innovations, we're proud to present our first 3 bodycare products, extending the sensorial skin experience. 3 beauty essentials to take care of yourself from head to toe.

OCTOBER 2024

Summary of our third year:

• 9 alcohol-free Extraits de parfum
• 6 new bodycare products
• The return of our scented candles
• 65,000+ perfumes sold
• 350 retailers in 34 countries
• About fifteen trade shows, events, pop-ups
• Featured in Vogue, Forbes, Harper's Bazaar, Elle, Marie Claire, M le monde, Challenges and more

NOW

2025 promises to be intense, powerful, full of exciting projects, challenging, a year we look forward to as much as we dread but we can't wait to keep writing this story with you, creating beautiful things, for you.

A f*cking fabulous story, to be continued!