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The journal: perfume, behind the scenes and tips

Tips for choosing and wearing your perfume, perfumer portraits, behind-the-scenes stories and cliché-busting deep dives: welcome to the journal of Versatile Paris, the alternative, made-in-France perfume house.

Meadow of white clover in bloom in spring Image

The 4 seasons, perfume edition!

One perfume, one season?

ADELE FADILI

Portrait of Camille Chemardin, junior perfumer at Studio Flair Image

Meet Camille Chemardin - Junior perfumer

STORIES OF FLAIR - Episode 2

ADELE FADILI

Hands holding a Versatile Paris bottle and half a grapefruit, an exercise to train your sense of smell Image

How to improve your sense of smell

Sharpen your nose!

ADELE FADILI

Portrait of Amélie Bourgeois, perfumer at Studio Flair Image

Meet Amélie Bourgeois - Genius perfumer

STORIES OF FLAIR - Episode 1

ADELE FADILI

Hands holding a Versatile Paris roll-on Extrait de parfum bottle on a blue background Image

How do you create a perfume?

Do you know all the steps in creating a perfume?

Coralie Frébourg

Hand holding a perfume bottle facing the sea at sunset Image

Entrepreneurship: should I go for it or not?

A hot topic: is self-employment for everyone?

Coralie Frébourg

Wild grasses by the sea at dusk Image

So... you're French?

"MADE IN FRANCE": a label that smells like a warm baguette!

Coralie Frébourg

Man in a red tank top and sunglasses, looking thoughtful Image

Mayday, I can't smell (myself) anymore!

You can't smell your perfume anymore, and cue the drama!

Coralie Frébourg

White flower petals, perfumery raw materials Image

Decoding a cosmetic label

Perfume labels and all their secrets...

Coralie Frébourg

Cardamom pods, a natural raw material used in perfumery Image

No more fragwashing

Discover the common misconceptions and learn to tell fact from fiction in perfumery!

Coralie Frébourg