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"This perfume is a tribute to the childhood of our dear designer. He lived in a small 10,000m2 house on the Normandy coast, often going to Grasse to smell Jasmine at 6:14am. With this perfume, you'll live his life."

The very essence of marketing is to create a need where there is none.

Perfume has long been considered an object of seduction, desire, that makes you dream.

In reality, we're starting to tire of all these embellished and flashy narratives: it's obvious we won't make gold bars appear by snapping our fingers.

VERSATILE perfumes don't need pretty stories: instinctive, instant names.

"Eau de Toilette / Parfum, In Joy, Pure, l'Absolu, Gold, Étincelante, Essence, Intense, Elixir..."Did you know the process of creating a new perfume takes about 4 years?

To stay visible on the market, brands launch limited editions or flankers (variations of the original perfume).

Behind every new launch lies the same DNA, the same base, the same idea — just repackaged. Marketing at its finest.

Here we go again, that damn dream...

Advertising campaigns have long favored a standardized look: fair skin, slender figure and for men, add a square jaw and V-shaped torso.

In 2022, this one-way beauty is out.

You'll never see VERSATILE products associated with a physique, a genre, or a stereotype. We photograph our products, period.

"Girls are born in delicate roses and boys in ultra-virile woody ferns"

STOP the gender divide!

Everywhere in stores: pink bottles on the right and blue bottles on the left, you're sure to find what you need.

What if true happiness was choosing your perfume for what it is, not for whom it's intended?

VERSATILE creates genderless fragrances. No gender, just good scents.

"Your bank is calling..."

Our consumption habits tend to associate quality with high price.
In principle, a luxury product is necessarily expensive.

In real life, treating yourself is good. Treating yourself without guilt is better!

Our positioning is simple: offer quality products at a fair price, without compromising on the formula or the experience.

"My product is 100% eco, 100% natural, 100% perfect, it's only €1,000"

Opportunistic claims and lack of information ride on consumer gullibility.
How easy it is to self-proclaim perfection!

Our challenge? Transparent communication with free access to information, helping consumers build their own opinion.

We're not perfect, but we're honest.

Animal-derived ingredients, animal testing, endocrine disruptors, colorants, anti-UV filters, CMR ingredients (Carcinogenic Mutagenic Reprotoxic) and we try to minimize plastic use in our overall development.