WELCOME TO VERSATILE PARIS 🌈

MANIFESTO 

VERSATILE PARIS is so much more than just a perfume brand. It's a bold olfactory experience, an immersion in a world where innovation and authenticity are at the heart of every fragrance.

We speak to everyone looking for an alternative, a break from traditional olfactory conformity.

By choosing the name "VERSATILE," we proudly own our ever-changing nature and our refusal to go along with the status quo. 

STORY 

- Coralie FRÉBOURG, founder of VERSATILE PARIS

VERSATILE is first and foremost my story: as ordinary as it is unique. 

Picture a 24-year-old woman in the middle of a global pandemic, facing a crucial choice: find a job or create her own.

A graduate of the École Supérieure du Parfum in Paris, I could have taken the traditional path at a luxury group. But in January 2021, I completely changed my mind.

That's when VERSATILE PARIS was born, an adventure that's shaking up the perfume industry. And guess what? The adventure is only just beginning!

MISSION

At VERSATILE, our mission is clear and goes way beyond simply making perfume: 

REVEAL what the industry doesn't say: lifting the veil on the perfume industry's often well-kept secrets...

REINVENT traditional perfumery: breathing new life into classic perfumery and pushing the boundaries of creativity to create never-before-smelled fragrances.

REVISIT established ingredients: exploring new olfactory territories and discovering novel ingredients, with no compromise on quality.

RETURN the hand to the heart of the ritual: offering a sensory, precise and alternative way to wear perfume.

RECONCILE eco-responsibility and desirability: choosing ethical practices, sustainable packaging and uncompromising formulas for an olfactory experience that's good for the planet.

RESTORE fair prices: making quality accessible to everyone and championing quality perfumery that doesn't break the bank.

CONCEPT

At VERSATILE, the concept is simple.

We invite you to rethink the way you wear perfume by adopting a sensory, alternative ritual. It's not just about applying a fragrance, it's about living a sensory experience that awakens the senses.

Our bottles are designed for a nomadic lifestyle, so you can take your favorite fragrance with you wherever you go and reapply whenever you like. 

At the heart of our concept lies a simple idea: smelling good. Our creations don't just follow trends, they redefine them. VERSATILE perfumes are bold, original and genderless.

Our commitment to transparency shows in our formulas. They're carefully crafted with high-quality ingredients. We offer clean formulas, alcohol-free in our roll-ons and made with organic wheat alcohol in our sprays, designed to respect your skin while also respecting the environment.

PRODUCT

We haven't invented anything. We've simply chosen to do the exact opposite of everyone else.

Them: 100ML - Spray - Eau de Parfum - Alcohol. 

Us: 15ML - Roll-on - Extrait de parfum - Alcohol-free (and for sillage lovers, our Extraits also come as a 30ML spray made with organic wheat alcohol).

We offer a collection of perfumes (Extraits de parfum and Eaux de Parfum) that each tell a story, capturing unique moments in life. Our roll-on Extraits are highly concentrated, at 30 to 38%: all you have to do is pick the one that best matches your mood of the moment. 

FORMULAS 

At Versatile Paris, we believe in simple, transparent formulas. Take our roll-on Extraits:

• 62-70% plant oils (sweet almond and wheat germ) 
• 30-38% fragrance concentrate 

All our perfumes are made with both synthetic and natural ingredients.

No BHT/BHA, colorants, UV filters, phthalates, sulfates or CMRs, and no alcohol in our roll-ons (our sprays are made with organic wheat alcohol), in line with our commitment to a clean, no-frills formula.

TRACEABILITY

At VERSATILE, traceability isn't just a word: it's our commitment to building genuine relationships with our partners.

We've chosen to work with suppliers in France or nearby European countries, especially Spain and Italy, for a close, long-lasting collaboration.

While our samples currently come from China, we're transparent about it and constantly working to improve this part of our supply chain.

Our entire production takes place in France, a decision that reflects our commitment to quality and to supporting the local economy.

We've set up a solidarity partnership with ESATs (French sheltered workshops employing people with disabilities) to make our samples.

At Versatile, there's no room for overproduction: we produce in small batches, on demand.

As for our environmental footprint, we keep it to a minimum: our finished products weigh less than 100g and contain less than 3g of plastic.

COMMITMENTS

At VERSATILE, authenticity is at the heart of everything we do. No blah-blah, no false promises, no idealized models. What you see is reality, the truth, our real inspirations.

Our products aren't perfect, and we're proud of it. Our approach is spontaneous, transparent, educational and, above all, honest. 

3% of our profits go to the French charity RUBAN ROSE, which supports breast cancer research.

SEEN ON 

"Versatile is one of those small brands that refresh the world of perfume, with a concept that stands out from everything, and above all, really successful scents."

MÉLANIE NAUCHE - VOGUE FRANCE

"Where Versatile shakes up the codes is by finally betting on transparency of the formulas and dusting off the extract of perfume, the noblest of concentrations."

LIONEL PAILLÈS - M LE MONDE

"It is always rare, and therefore pleasing to discover on the site of a new perfume brand as much common sense, truth and simplicity, with a bonus of humour."

JEANNE DORÉ - AU PARFUM